Content Marketing Lead - Industry Verticals

TL;DR

Content Marketing Lead (Industry Verticals): Develop and execute industry-specific content strategies for education, government, and healthcare verticals with an accent on translating product capabilities into compelling use cases for IT leaders. Focus on creating marketing assets, editorial refinement of AI-generated content, video scripting, and performance optimization using SEO and LLM strategies.

Location: Hybrid near San Jose CA, Irvine CA, Doral FL (USA), Canada ON, USA TX; exceptional remote candidates considered in other US offsite locations.

Salary: $90K–$190K depending on location and experience.

Company

Global technology company redefining success in high-growth vertical industries through innovative collaboration solutions.

What you will do

• Develop and produce marketing assets including presentations, articles, webinars, case studies, datasheets, web pages, emails, and videos.
• Act as primary editor for vertical content, refining AI-generated drafts and ensuring consistency in tone and messaging.
• Translate product features into compelling use cases tailored for education, government, and healthcare IT decision-makers.
• Script and storyboard video assets, partnering with production teams for execution.
• Manage editorial calendar, coordinate with internal teams and agencies, and track content performance KPIs.
• Adapt and localize content for vertical audiences and support partner-driven initiatives.

Requirements

• Location: Hybrid near listed US/Canada sites or exceptional remote in other US locations; up to 15% travel.
• Strong B2B content marketing experience in technology sector.
• Experience marketing to IT decision-makers in government, healthcare, and/or education.
• Strong writing, editing, and storytelling skills across formats.
• Familiarity with AI-assisted content workflows.
• Project management and analytical skills for performance optimization.

Culture & Benefits

• Hybrid work model supporting flexibility and remote options where applicable.
• Comprehensive benefits for physical, financial, emotional, intellectual, and social wellbeing.
• Inclusive culture valuing diversity, equality, and environmental passion.
• Behaviors: Be Yourself, Open, Hungry, Humble, Collaborate, Challenge, Decide and Do.