Global Marketing Campaign Manager (AI)

TL;DR

Global Marketing Campaign Manager (AI/Demand Gen): Strategizing and executing multi-channel marketing campaigns to drive pipeline and revenue with an accent on customer acquisition, retention, and AI-driven automation. Focus on implementing ABM programs, optimizing the GTM funnel, and integrating Generative AI for hyper-personalization at scale.

Location: Remote (Must be based in the USA)

Salary: $100,000 - $125,000

Company

hirify.global is a leading open-source database provider used by a large portion of the Fortune 500 for mission-critical applications.

What you will do

• Develop and lead integrated multi-channel campaigns supporting GTM plays like Oracle Migration and Community Conversion.
• Own the pipeline generation process to deliver qualified marketing leads (MQLs) and sales-accepted leads (SALs).
• Implement ABM programs for high-value accounts targeting a broad B2B buying committee.
• Collaborate with product marketing to create a content plan including white papers, webinars, and case studies.
• Integrate GenAI capabilities for automation, content development, and ad optimization.
• Track KPIs and employ multi-touch attribution models to report ROI and VOI to leadership.

Requirements

• 5+ years of experience in B2B marketing, with 4+ years in global campaign or demand generation roles.
• Proven track record of driving pipeline and revenue via integrated campaigns and ABM programs.
• Proficiency in SEM/PPC, paid social, and retargeting.
• Hands-on experience with Marketo and Salesforce (SFDC).
• Strong analytical skills for quantitative data analysis and ROI forecasting.
• Must be based in the USA; no visa sponsorship or relocation provided.

Nice to have

• Experience fine-tuning AI models with proprietary data for enhanced accuracy.
• Vertical expertise in Financial Services, Telco, or Retail/eCommerce.
• Background in database or open-source infrastructure software.
• Experience with video content strategies and executive engagement concepts like Virtual EBCs.

Culture & Benefits

• Flexible Paid Time Off (FPTO) and paid holidays.
• Comprehensive medical, dental, and vision insurance.
• 401(k) plan and parental leave.
• Funds provided for professional development resources.
• Collaborative environment with a high degree of flexibility and freedom.