Performance Marketing Specialist

TL;DR

Performance Marketing Specialist (Paid Channels): Scale and optimize paid acquisition campaigns for Member and Host growth with an accent on campaign management, performance metrics, and experimentation. Focus on budget allocation, full-funnel analysis, creative testing, and delivering actionable insights to lower costs and drive growth.

Location: Remote anywhere in South America

Salary: $25,000 - $35,000 a year

Company

hirify.global is a platform helping solve the affordable housing crisis through shared housing for members and hosts.

What you will do

• Own day-to-day execution of paid search, paid social, display, retargeting, and partner listing campaigns.
• Continuously optimize campaigns to hit CPA, CAC, ROAS, and volume targets across funnels.
• Manage budgets, bids, and audience segmentation for efficiency and scale.
• Partner on creative testing for ad copy, creatives, landing pages, and offers.
• Analyze full-funnel performance to identify drop-offs and improvement opportunities.
• Design and run A/B tests on targeting, creative, and bidding strategies.
• Build dashboards and deliver performance insights to stakeholders.

Requirements

• 2–4+ years managing paid media campaigns with direct-response KPIs.
• Hands-on experience with paid search and paid social platforms (Google, Meta, etc.).
• Strong analytical skills to interpret data, build reports, and derive insights.
• Experience running structured experiments and optimizing based on results.
• Familiarity with analytics platforms such as GA4, Rockerbox, or similar.
• Highly organized self-starter with strong communication skills.

Hiring process

• Application review by PeopleOps.
• 30-minute video call with PeopleOps if eligible.
• 45-minute video interview with Director of Performance Marketing.
• 1.5-hour panel interview with campaign exercise.
• Contract offer if successful.