Senior Customer Marketing Manager

TL;DR

Senior Customer Marketing Manager (Cybersecurity): Define, build, and scale global customer advocacy and reference programs including Customer Advisory Boards (CABs) and speaker benches with an accent on strategic program ownership, relationship management, and asset creation. Focus on crafting case studies, videos, and testimonials to amplify customer success stories for sales enablement and marketing pipeline generation.

Location: Canada (per compensation disclosure under Canadian law), ability to travel for key events including annual North America CAB.

Salary: 94,000 - 166,000 CAD

Company

hirify.global provides browser security solutions enabling secure connections for enterprises including Fortune 500 companies and global banks.

What you will do

• Own global Customer Advisory Board (CAB) program: define strategy, run North America CAB, and drive agendas for other regions.
• Build and manage global customer reference program to support sales cycles and marketing.
• Develop customer reference assets like case studies, videos, and testimonials collaborating with CSMs, sales, and customers.
• Manage customer speaker bench for events, content quotes, and sales references.
• Define KPIs for customer marketing programs aligned with business, marketing, and customer success goals.
• Liaise between Marketing, Customer Success, Sales, and Product for seamless customer experiences.

Requirements

• 5+ years in Customer Marketing, Advocacy, or B2B Marketing, preferably cybersecurity or enterprise SaaS.
• Proven track record building and scaling global programs like CABs and reference programs.
• Exceptional communication and executive presence for engaging senior executives.
• Experience using Gen AI tools for content creation, analysis, and segmentation.
• Strong project management for end-to-end reference asset creation.
• Ability to define metrics driving sales and marketing outcomes; highly collaborative.

Culture & Benefits

• Collaborative, inclusive culture with core values: Stay Aligned, Get It Done, Customer Empathy, Think Creatively, Help Each Other Out.
• Competitive total compensation including base salary, stock grants based on performance.
• Open communication, support for new ideas, opportunities for initiative and growth.
• Well-funded with top investors like Vista Equity Partners and General Catalyst.