Director of Product Marketing (AI)

TL;DR

Director of Product Marketing (AI): Leading the go-to-market strategy for AI-native solutions targeted at marketing and L&D buyers with an accent on value proposition development and persona-based messaging. Focus on crafting compelling solution narratives, driving product launches, and aligning the product roadmap with customer business outcomes.

Location: Boston, MA, USA (Remote-friendly, but proximity to customers is prioritized)

Company

hirify.global is an AI-native platform building a hybrid workforce of humans and AI agents to scale multilingual content and productivity for global enterprises.

What you will do

• Own the GTM strategy, messaging, and packaging for solutions built for marketing and L&D teams.
• Define and evolve value propositions that articulate how the platform reduces time-to-market and expands global reach.
• Partner with Product and Growth teams to translate technical capabilities into full-funnel solutions.
• Build GTM motions including positioning, competitive differentiation, and sales enablement.
• Deliver high-impact content such as playbooks, customer stories, and campaign briefs.
• Lead product launches, driving internal enablement and cross-functional readiness.

Requirements

• 8+ years of experience in solutions marketing, product marketing, or GTM strategy in B2B SaaS.
• Proven ability to craft compelling solution narratives rooted in customer problems and business outcomes.
• Deep understanding of marketing workflows, content creation, and localization challenges.
• Experience collaborating with Product and Engineering to influence feature development.
• Strong communication and storytelling skills to simplify complex technical ideas.
• Must be based in the USA.

Nice to have

• Experience marketing AI-native products or emerging tech categories.

Culture & Benefits

• Global, connected team of 200+ people across 30+ countries.
• AI-native environment where employees manage their own AI Agents to accelerate work.
• High-growth scale-up environment with 130% YoY growth.
• Remote-friendly flexibility with a hub-and-spoke organizational model.
• Culture focused on diversity, respect, and high performance.