Senior Product Marketer (Office of Finance)

TL;DR

Senior Product Marketer (Office of Finance): Lead positioning, messaging, and go-to-market strategy for finance solutions with an accent on AI-driven insights and business outcomes for CFOs and FP&A leaders. Focus on developing differentiated narratives, executing integrated campaigns, and enabling sales to drive pipeline and revenue growth.

Location: Boston, MA (Flexible: Hybrid or Remote)

Company

hirify.global powers financial and operational planning solutions for enterprises worldwide, leveraging advanced analytics, forecasting, and AI-driven insights to transform complex data into actionable intelligence.

What you will do

• Develop positioning, messaging, and GTM strategies for Office of Finance solutions, highlighting AI use cases and competitive differentiation.
• Execute integrated campaigns, ABM programs, and sales plays to drive pipeline across buyer journeys.
• Create high-impact content including thought leadership, customer stories, and executive presentations, leveraging AI for efficiency.
• Enable Sales and Partner teams with toolkits, presentations, and ROI articulation for client engagements.
• Gather customer insights through interviews and win/loss analysis to inform GTM and product roadmap.
• Analyze performance data to optimize messaging, campaigns, and enablement materials.

Requirements

• 6+ years in B2B Product Marketing, preferably SaaS or enterprise software.
• Proven GTM strategies driving pipeline and revenue growth.
• Expertise in messaging, positioning, and storytelling for complex solutions.
• Experience supporting enterprise sales cycles and executive stakeholders.
• Ability to leverage AI tools for productivity.
• Excellent written, verbal, presentation, and collaboration skills in fast-paced global teams.

Nice to have

• Experience in Office of Finance, FP&A, EPM, or financial software.
• Familiarity with finance transformation trends and CFO priorities.
• ABM strategies and enterprise buying groups experience.
• Communicating technical concepts like AI and analytics in business terms.

Culture & Benefits

• Open collaboration across teams and borders with a growth mindset.
• Celebrate shared success and milestones.
• Commitment to diversity, inclusion, and belonging.
• Equal opportunity employer valuing unique perspectives.