Regional Marketing Manager (Cybersecurity)

TL;DR

Regional Marketing Manager (Cybersecurity): Leading marketing initiatives across Northern Europe for AppSec solutions with an accent on pipeline growth and brand awareness among enterprise and mid-market customers. Focus on executing ABM strategies, managing field events, and optimizing the demand generation funnel.

Location: London, United Kingdom

Company

hirify.global is an enterprise application security leader providing a cloud-native AppSec platform to help organizations build DevSecTrust.

What you will do

• Own the Northern Europe (NEUR) regional marketing strategy and translate global campaigns into locally relevant programs.
• Drive pipeline growth and top-of-funnel volume through integrated campaigns, digital media, and content syndication.
• Lead Account-Based Marketing (ABM) initiatives and personalized engagement plans for top-tier enterprise accounts.
• Plan and execute regional events, including industry conferences, roundtables, and executive dinners.
• Adapt global AppSec messaging for technical audiences, including CISOs and DevSecOps leaders.
• Collaborate with regional sales, SDR teams, and channel partners to optimize lead conversion and deal progression.

Requirements

• 3-5+ years of experience in B2B marketing, ideally within cybersecurity or DevSecOps.
• Proven success in managing regional or field marketing in Northern Europe.
• Expertise in demand generation, ABM, and integrated campaign execution.
• Proficiency with marketing automation and CRM tools such as Salesforce and Marketo.
• Fluent in English.

Nice to have

• Experience in high-growth SaaS or cybersecurity vendors.
• Familiarity with developer ecosystems and tooling.
• Background in partner or channel marketing.

Culture & Benefits

• Professional development opportunities and challenging career paths.
• Competitive compensation and performance-based rewards.
• Strong emphasis on work-life balance.
• Inclusive and diverse work environment as an Equal Opportunity Employer.