Digital Growth & Personalization Manager (AI)

TL;DR

Digital Growth & Personalization Manager (AI): Leading the transition from static web experiences to dynamic, persona-driven journeys with an accent on AI-driven experimentation and scalable automation. Focus on architecting a personalization ecosystem, implementing Adobe Target's AI/ML capabilities, and optimizing B2B user journeys.

Location: Hybrid in Bellevue (WA), Chicago (IL), or Toronto (ON)

Salary: $132,000 — $198,000 USD / $124,000 — $186,000 CAD

Company

hirify.global provides neutral infrastructure to secure identities and enable organizations to safely embrace the era of AI.

What you will do

• Design and manage a quarterly roadmap focused on high-impact personalization and automated experimentation workflows.
• Implement AI/ML capabilities via Adobe Target to dynamically serve high-performing experiences to specific user segments.
• Define and build high-value audiences based on firmographics, intent data, and user behavior.
• Translate complex business requirements into technical specifications for engineering partners.
• Analyze experiment results for segment-specific lift to identify industry or company-size performance gaps.
• Lead performance reviews to demonstrate how personalization shortens the sales cycle and improves the user journey.

Requirements

• 5+ years of growth and experimentation experience with a heavy emphasis on segmentation-based testing.
• 1+ year of direct experience in personalization.
• Deep hands-on mastery of Adobe Target, specifically Experience Targeting (XT) and Auto-Target features.
• Strong fluency in web analytics and the ability to derive actionable insights for personalization loops.
• Proven ability to communicate data layer requirements and tag implementation needs to developers.
• Experience presenting complex personalization strategies to executive leadership.

Nice to have

• B2B experience using tools like Marketo, Clay, CommonRoom, Demandbase, and 6sense.
• Familiarity with using Adobe Target’s AI capabilities to automate experience discovery.
• Experience with Tableau for visualizing user friction points.

Culture & Benefits

• Comprehensive health, dental, and vision insurance.
• Retirement savings plans: 401(k) for US employees and RRSP match for Canadian employees.
• Paid leave including PTO and parental leave, and flexible spending accounts.
• Immersive, in-person onboarding experience to accelerate impact and team connection.
• Global community spanning over 20 offices with a drive to innovate and foster talent.