Product Marketing Manager (Advanced Insights/AI)

TL;DR

Product Marketing Manager (Advanced Insights/AI): Owning go-to-market and new product launch planning and execution for Advanced Insights analytics package and AI solutions in Skilled Nursing Organizations with an accent on customer needs, buying criteria, and sales enablement. Focus on developing positioning, messaging, competitive intelligence, and cross-functional collaboration to drive lead generation and product adoption.

Hybrid in Mississauga, Ontario. Must reside within commutable distance to the office for weekly/bi-weekly/monthly team events. Remote roles require travel to Mississauga or Salt Lake City offices for onboarding, team events, and meetings.

$94,000 - $104,000 CAD base + bonus + benefits

Company

Leading health tech company serving over 30,000 long-term and post-acute care provider organizations with the largest dataset and 400+ integrated partners, founder-led and privately held.

What you will do

• Develop product positioning, value propositions, messaging, and positioning guides for Advanced Insights and AI solutions.
• Lead product launches, including planning, KPI measurement, and creation of sales tools, collateral, and competitive comparisons.
• Collaborate with marketing, sales, product management, and customer success to create content like sales decks, solution sheets, case studies, and thought leadership.
• Act as SME for customer insights, market intelligence, sales enablement, training, and complex sales support.
• Align product themes across programs, events, webinars, blogs, and public-facing materials.
• Provide market context for product naming and roadmap updates.

Requirements

• Bachelor's degree; advanced degree in business or marketing desirable.
• 4-6 years in product marketing experience.
• Experience with B2B SaaS healthcare technology and advanced analytics/AI solutions highly preferred.
• Strong cross-functional collaboration, consensus-building, and diplomatic skills.
• AI fluency and/or use of M365 Copilot.
• Excellent written/verbal communication, time management, and organization skills.
• Self-starter with enthusiasm for fast-paced environments.

Nice to have

• Experience with Product Management principles (Practical Product Management, Pragmatic Marketing certification).
• Industry experience in Skilled Nursing Organizations segment.

Culture & Benefits

• Benefits from Day 1 including retirement plan matching, flexible PTO, wellness programs, parental/caregiver leaves, fertility/adoption support.
• Continuous development support, employee assistance program, allyship/inclusion communities, employee recognition.
• Flexibility, growth opportunities, and resources for innovation in a human-first, AI-accelerated environment.
• Recognized by Forbes and as one of Canada’s Most Admired Corporate Cultures.