VP of Marketing

TL;DR

VP of Marketing: Architect hirify.global’s brand presence, positioning, narrative, and go-to-market strategy for a members-only home swapping platform with an accent on storytelling, cultural relevance, and full-funnel growth. Focus on defining visual identity, leading marketing teams across channels, establishing KPIs, and driving cross-functional execution.

Location: Remote-first with SF HQ; US-based per fair chance ordinance and benefits

Salary: $285K–$340K base + equity

Company

Home swapping platform enabling affordable travel through community exchanges, with 300K members across 150+ cities and $150M+ funding from top Silicon Valley VCs.

What you will do

• Define positioning, brand architecture, and visual identity across all channels.
• Own marketing planning, campaign briefs, and execution.
• Lead full-funnel team in paid, lifecycle, community, and brand marketing.
• Establish KPIs, run reviews, and report to execs/board.
• Act as voice of customer, informing creative and product decisions.
• Hire, coach team, manage agencies to high standards.

Requirements

• 10-15 years in marketing; marketplace experience a plus
• Eye for culture/content trends and brand POV.
• Hands-on execution with scaling frameworks.
• Strong analytics, communication, systems thinking, cross-functional leadership.
• Storyteller turning product insights into compelling narratives.
• Ownership mindset for big bets and high performance.

Culture & Benefits

• Competitive cash + equity.
• Comprehensive health benefits.
• Flexible time off + 12 paid holidays.
• 21 annual credits for hirify.global homes + $4K travel stipend.
• Remote-first/flexible, regular offsites, inclusive high-standards team.