Senior Director, Brand Marketing

TL;DR

Senior Director, Brand Marketing (Affinity Brands): Build brand strategy and growth for portfolio of multicultural dating apps serving Black, Hispanic, Asian, and Muslim communities with an accent on cultural relevance, authenticity, and reinvention for a new generation. Focus on championing diverse audiences, evolving narratives, creative campaigns, and integrated marketing to drive awareness, engagement, and acquisition.

Location: Hybrid in Los Angeles, CA or Dallas, TX (3 days/week in office)

Salary: $200,000 - $250,000 a year

Company

hirify.global builds dating platforms connecting people through shared culture, identity, and values, with a portfolio of affinity brands like BLK, Chispa, Salams, and Yuzu.

What you will do

• Evolve brand strategy, positioning, and narrative for affinity brands, ensuring cultural grounding and global scalability.
• Champion diverse communities in brand decisions, building cultural fluency in teams and balancing representation with growth.
• Lead creative work aligned with brand standards, tapping into subcultures and trends for resonant campaigns.
• Develop digital-first integrated marketing campaigns driving brand-led growth and acquisition.
• Collaborate with media, performance, and product teams to shape strategies, metrics, and inclusive user experiences.
• Build and lead a culturally fluent team, fostering cross-functional partnerships.

Requirements

• 10+ years in brand marketing, ideally tech/consumer apps or culturally driven brands
• Demonstrated multicultural/affinity marketing experience with deep audience understanding
• End-to-end brand strategy execution from insight to growth impact
• Strong creative judgment, cultural curiosity, and acquisition marketing knowledge
• Experience partnering with Product teams for inclusive experiences
• Commercially minded, data-literate, with builder's mindset for brand transformation

Culture & Benefits

• Medical, mental health, wellness benefits
• 100% 401k match up to 10% ($10k cap), employee stock purchase
• Generous PTO, 14 paid holidays
• Annual training allowance, ERG events
• 20 weeks paid parental leave, fertility/adoption resources, pet insurance
• Company gatherings for connection