VP Marketing (Conversational Commerce)

TL;DR

VP Marketing (Conversational Commerce): Own the narrative and positioning of hirify.global’ AI-driven ecommerce platform with an accent on product marketing and GTM acceleration. Focus on defining the category, educating merchants on conversational shopping, launching new capabilities, and driving adoption across SMB to enterprise segments.

Location: Kitchener Remote, open to semi-frequent in-person travel to NYC

Compensation: CA$285,757 – CA$315,836 • 0.064% – 0.085% equity • CA$95,252 – CA$105,279 Bonus

Company

SaaS platform for Shopify powering AI agents that enable brands to sell, support, and re-engage customers through conversations. ARR $89M (+25% YoY), 365 people, $101.5M funding.

What you will do

• Define differentiated positioning, messaging, and narratives for the Conversational Commerce platform across product portfolio.
• Educate merchants on investing in conversational commerce and implementation with hirify.global.
• Partner with Product and Sales to launch new products and capabilities.
• Build content engine for enablement, storytelling, and thought leadership.
• Distribute narrative through 100+ annual events including customer conference in LA.
• Develop targeted GTM plays with Demand Gen and Sales for mid-market and enterprise adoption and expansion.

Requirements

• Deep product understanding including setup and value delivery to educate merchants on conversational shopping.
• Collaborative, curious, empathetic approach for global customers and team.
• Strategic and hands-on execution bridging vision to full-funnel impact.
• Passionate about Conversational Commerce and AI reshaping commerce and marketing.
• Open to semi-frequent in-person travel to NYC.

Nice to have

• Product marketing background.
• Demand generation or growth background.

Culture & Benefits

• Premium AI tools (ChatGPT, Claude, Granola) for all teams with annual L&D budget.
• #powerup Slack channel and AI champions sharing workflows in weekly standups.
• AI as multiplier for creativity, speed, and customer service.
• Global team spanning multiple locations.
• Commitment to diversity, inclusion, and accommodations.