Marketing Automation Specialist (HubSpot)

TL;DR

Marketing Automation Specialist (HubSpot/Marketo): Designing and optimizing automated marketing campaigns and nurture sequences with an accent on lead scoring, segmentation, and CRM alignment. Focus on improving conversion rates, ensuring data compliance, and scaling lead-to-opportunity pipelines.

Location: Remote (Must work U.S. client business hours)

Company

hirify.global is a recruitment and staffing firm hiring for one of its clients.

What you will do

• Build and optimize automated nurture sequences, drip campaigns, and triggered workflows.
• Design and deploy responsive email campaigns using platforms such as HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo.
• Implement lead scoring rules and sync automation platforms with CRMs like Salesforce, HubSpot CRM, and Zoho.
• Manage and clean lead databases, performing segmentation by persona, industry, and behavior.
• Monitor campaign performance and create dashboards to provide actionable insights to leadership.
• Ensure all automation activities comply with GDPR, CAN-SPAM, and CCPA requirements.

Requirements

• 2+ years of experience with marketing automation platforms (HubSpot, Marketo, Pardot, ActiveCampaign).
• Hands-on experience designing workflows, lead scoring models, and email campaigns.
• Proficiency in Excel or Google Sheets for segmentation and reporting.
• Strong understanding of email compliance and data privacy regulations.
• Availability to work according to U.S. client business hours.

Nice to have

• Certification in HubSpot, Marketo, or Pardot.
• Industry background in SaaS, e-commerce, or B2B services.
• Familiarity with multi-touch attribution models.
• Experience integrating automation platforms with CRM and third-party apps via Zapier or APIs.

Culture & Benefits

• Fully remote work arrangement.
• Opportunity to work with U.S.-based clients.
• Focus on data-driven growth and continuous optimization.

Hiring process

• Initial phone screen and video interview with hirify.global recruiter.
• Practical task involving nurture workflow design or dataset segmentation.
• Interview with the client's marketing leadership.
• Offer and background verification.