Sr Director, Social Media (Marketing)

TL;DR

Sr Director, Social Media (Marketing): Shaping and scaling the global social media presence across mature and emerging markets with an accent on global strategy, operational frameworks, and creative direction. Focus on driving innovation in platform use, managing high-performing distributed teams, and aligning social strategy with 360 marketing campaigns.

Location: On site from Needham, MA or NYC

Salary: $207,000 – $253,000 USD

Company

hirify.global is a global product design and technology company providing disruptive lifestyle solutions through its trusted brands, Shark and Ninja.

What you will do

• Define and drive a cohesive global social media strategy aligned with brand, reputation, and commercial goals across regions.
• Build and lead a high-impact international team, including regional leads, social strategists, and influencer specialists.
• Create a scalable global-to-local content framework and governance model for all major platforms.
• Drive innovation in creative formats, AI-assisted workflows, and real-time trend engagement.
• Establish global KPIs, measurement frameworks, and cross-market reporting to accelerate performance.
• Manage global social listening, brand health tracking, and crisis response strategies.

Requirements

• 10+ years of experience leading social media or digital marketing, ideally across multiple international markets.
• Demonstrated success building and scaling global social programs with localized execution.
• Proven experience managing diverse, distributed teams within matrixed organizations.
• Expertise in social media tools, governance, campaign architecture, and analytics.
• Must be based in or work on site from Needham, MA or New York City.
• Fluent English proficiency is required.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance with HSA and FSA options.
• 401(k) retirement plan with company matching and employee stock purchase program.
• Generous paid time off, company holidays, and parental leave.
• Life insurance, AD&D, short-term and long-term disability insurance.
• Perks including pet insurance, pre-paid legal insurance, and hirify.global product discounts.
• High-impact learning programs and a culture focused on boundary-pushing innovation.