Principal Product Lead (MarTech AI)

TL;DR

Principal Product Lead (MarTech AI): Developing a visionary AI-powered B2B MarTech suite with an accent on bridging the gap between Generative AI and enterprise-scale revenue impact. Focus on defining the multi-year product vision, designing RAG and NLP-driven personalization, and driving product-led growth.

Location: Must be based in the LATAM region

Salary: $160,000 – $175,000 a year

Company

hirify.global is a premier digital transformation consultancy specializing in Strategy, Analytics, Cloud, and AI solutions for ambitious global brands.

What you will do

• Act as the primary strategic spokesperson for the AI suite, translating LLM complexities into value-driven narratives for C-suite stakeholders.
• Own the multi-year product vision and roadmap to build a proprietary AI ecosystem for content generation and personalization.
• Identify and exploit growth opportunities within the MarTech stack, including CDP, CRM, and Creative Ops.
• Lead a culture of agile experimentation, using pilots and MVPs to validate and operationalize AI models at scale.
• Define and track key commercial KPIs, such as Product-Qualified Leads (PQLs) and AI-attributed revenue growth.
• Ensure ethical AI governance and strict compliance with global data privacy standards like GDPR and CCPA.

Requirements

• Deep intuitive understanding of LLMs, RAG, and NLP frameworks and their monetization.
• Proven track record of scaling products from experimental pilots to enterprise-wide adoption.
• Exceptional communication skills to lead discussions with both engineering teams and CMOs.
• Must be based in the LATAM region.

Nice to have

• Experience navigating Adobe, Salesforce, or CDP ecosystems.

Culture & Benefits

• Fully remote work arrangement within the specified region.
• Collaboration within a global network of over 4,000 expert team members.
• Opportunity to drive high-impact digital transformation for sophisticated marketing organizations.
• Equal opportunity employer with visa sponsorship availability for eligible candidates.