Marketing Manager (Healthcare)

TL;DR

Marketing Manager (B2B Healthcare): Execute GTM initiatives, campaigns, and sales enablement programs to drive business growth and lead generation with an accent on data-driven strategies and multi-channel demand generation. Focus on creating high-quality assets, optimizing campaign performance, and collaborating with Sales and Customer Success teams.

Location: Fully remote. Candidates are required to reside in the United States with legal authorization to work. No H1B sponsorship.

Company

Patient journey application used by over 3 million users nationwide and internationally in medical clinics, with a mission to help carers carry on caring.

What you will do

• Develop sales enablement assets like decks, sell sheets, battlecards, and training materials for Sales, Partners, and Providers.
• Create onboarding, retention, and advocacy materials to support Customer Success and drive adoption and expansion.
• Partner with Sales and Customer Success to prioritize and deliver marketing initiatives with high-quality execution.
• Execute product positioning and messaging across verticals, aligned with market needs and growth priorities.
• Design and run multi-channel demand generation programs including email, webinars, events, and ABM campaigns.
• Manage content calendar, campaign themes, product announcements, and social strategy.
• Analyze campaign performance, derive insights, and optimize for pipeline growth and ROI.
• Produce customer case studies and success stories.

Requirements

• 5+ years in B2B marketing with campaign management and success in customer attraction and retention.
• Creativity, collaboration, process orientation, attention to detail, and experimentation mindset.
• Ability to analyze data and present conclusions to stakeholders.
• Proficiency in marketing automation like Hubspot.
• Superior written and verbal communication skills.
• Bachelor’s degree or equivalent experience.
• Thrive in small, fast-paced organizations.

Nice to have

• Familiarity with fertility or healthcare industries.
• Experience working remotely with distributed teams.

Culture & Benefits

• Competitive compensation and equity.
• Medical, dental, vision coverage heavily subsidized.
• Open Paid Time Off, paid family and medical leave, generous holidays.
• 401(k) retirement savings plan.
• Mission-driven culture emphasizing integrity, collaboration, impact, recognition, and growth.