Content Marketing Manager, Demand Generation (Healthtech)

TL;DR

Content Marketing Manager, Demand Generation (Healthtech): Originate and execute content marketing campaigns across channels and formats to solve real problems for healthcare audiences with an accent on research, writing, and distribution. Focus on identifying content opportunities, validating with customers, and tying efforts to revenue through analytics and new content types like video or tools.

Hybrid: in-person four days a week in Chelsea office (NYC), fifth day remote-optional

Compensation: $110K - $130K

Company

Healthtech startup automating healthcare referrals with AI to reduce patient delays and denials.

What you will do

• Originate and execute content marketing campaigns across recommended channels and formats.
• Research audience problems in healthcare and share insights with the team.
• Collaborate with Brand, Design, and Growth Marketing teams for cohesive campaigns.
• Explore new content types like video, web experiences, or tools.
• Improve analytics to link demand gen efforts to revenue.

Requirements

• 3–5 years in demand gen or content marketing, ideally healthcare, B2B SaaS, or healthtech
• College degree or equivalent experience combining research and creativity
• Solid writing skills
• Experience collaborating with other disciplines
• Willingness to work in-person four days/week in Chelsea office

Nice to have

• Startup experience

Culture & Benefits

• Cowboy value: set the pace and drive impact
• Unlimited PTO
• 100% paid employee health benefits
• Employer-funded 401(k) match
• Competitive parental leave
• Free lunch and snacks in Chelsea office