Senior Product Marketing Manager

TL;DR

Senior Product Marketing Manager (Mental Health): Translating clinical differentiation and platform capabilities into compelling narratives for enterprise buyers with an accent on buying committee dynamics, competitive positioning, and go-to-market strategies. Focus on developing buyer personas, sales enablement tools, competitive battlecards, and cross-functional alignment to drive pipeline and revenue impact.

Location: Remote - US. US-based team members outside Pacific time zone expected to work at least six hours between 8am-5pm PT each workday.

Salary: Zone 1 $141,400 - $166,400 USD; Zone 2/3 $127,260 - $149,760 USD; Zone 4 $113,120 - $133,120 USD

Company

hirify.global is a mental health benefits platform for employers offering access to one-on-one, group, and self-serve digital resources for emotional, professional, social, financial, and physical well-being.

What you will do

• Develop expertise in buying committee dynamics for stakeholders like CFO, CHRO, Benefits Operator, mapping priorities, objections, and success metrics.
• Conduct market research on competitive positioning, industry trends, and employer mental health priorities; build buyer personas and customer journey maps.
• Create differentiated product positioning and messaging tailored to HR leadership, benefits teams, and executives; align with product capabilities.
• Design and execute go-to-market plans for product launches and enhancements with KPIs and cross-functional ownership.
• Build sales enablement tools like pitch decks, battlecards, RFP frameworks; lead competitive intelligence and sales training.
• Collaborate with Product, Sales, Client Success, and Clinical teams; influence product roadmap with market insights and support demand gen campaigns.

Requirements

• Minimum 5+ years product marketing experience in B2B/B2B2C healthcare, health tech, or employee benefits; 3+ years healthcare industry.
• Experience marketing to HR, benefits, or People leadership; familiarity with mental health benefits, EAP, workforce wellbeing.
• Proven track record in market research, competitive positioning, GTM execution across multiple product lines.
• Experience with complex enterprise sales cycles, RFPs, multi-stakeholder deals.
• Exceptional communication, cross-functional leadership, data-driven mindset; familiarity with product management and agile.
• Bachelor's in Marketing, Business, Healthcare Admin, Public Health, Communications or related; MBA/Master's preferred; Product Marketing Certification ideal.

Culture & Benefits

• "It Takes a Village" culture with high empathy, accountability, obsession to win, transparent communication, and bias towards action.
• Medical/Dental/Vision/Disability/Life Insurance, HDHP with HSA, FSA; access to platform coaches/therapists.
• Generous Time Off, Collective Pause Days, Parental Leave, Family Forming/Assistance Benefits.
• Professional Development Stipend, 401k, Financial Planning; Annual Wellness Stipend, New Hire WFH Stipend, Cell Phone Reimbursement.
• ModSquad Community with virtual events, ERGs, team-building.
• Fully remote workforce with required PT overlapping hours.