Customer Marketing Programs Manager (Fintech)

TL;DR

Customer Marketing Programs Manager (Fintech): Driving customer adoption, retention, and revenue expansion through the development of lifecycle programs and channel marketing initiatives with an accent on partner ecosystems and data-driven customer engagement. Focus on designing scalable customer experiences, optimizing multi-channel programs, and aligning cross-functional stakeholders to strengthen long-term value.

Location: Hybrid (Austin, TX; Charlotte, NC; Cary, NC; Lincoln, NE; or Des Moines, IA). Must be authorized to work in the U.S. (no sponsorship provided).

Company

hirify.global is a leading provider of digital banking and lending solutions for banks, credit unions, and fintechs globally.

What you will do

• Develop and execute product marketing and distribution programs for targeted customer segments.
• Implement marketing strategies and campaigns for partners, including resellers, VARs, and OEMs.
• Design and manage partner-focused events, webinars, and conferences to drive engagement.
• Collaborate with digital marketing teams to tailor online promotional messaging for channel partners.
• Establish and track KPIs to evaluate program effectiveness and quantify revenue impact.
• Coordinate with sales, product, and partner teams to align marketing efforts with business goals.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 2-4 years of related marketing experience.
• 2+ years of experience in channel or partner marketing within a B2B or tech environment.
• Proven ability to design and optimize multi-channel marketing programs.
• Fluent written and oral English communication skills.
• Valid US work authorization (no visa sponsorship available).

Culture & Benefits

• Hybrid work opportunities and flexible time off.
• Competitive health insurance and generous paid parental leave for eligible new parents.
• Career development, mentoring programs, and internal mobility opportunities.
• Employee peer recognition programs and community volunteering through the Spark Program.
• Supportive and inclusive environment prioritizing professional well-being.