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22 часа назад

Senior Product Marketing Manager (Fintech)

150 000 - 170 000$
Формат работы
remote (только USA)
Тип работы
fulltime
Грейд
senior
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR

Senior Product Marketing Manager (Fintech): Develop and execute GTM plans, positioning, and messaging for credit card and cash advance products with an accent on customer retention, lifecycle strategies, and competitive differentiation. Focus on uncovering customer pain points through research, crafting data-backed messaging, and driving adoption across segments.

Location: Remote - US

Compensation: $150K – $170K • Offers Equity

Company

hirify.global builds mobile-first financial products using machine learning-powered credit models and real-time signals to serve millions of customers worldwide.

What you will do

  • Develop and execute GTM plans for product launches across credit card and cash advance offerings.
  • Craft differentiated positioning and messaging to communicate product value to target audiences.
  • Define in-app and lifecycle messaging strategies with product and creative teams to boost retention and adoption.
  • Conduct customer research to identify pain points and opportunities for product marketing.
  • Analyze competitive landscape in cash advance and credit card industries to inform strategic opportunities.

Requirements

  • 7+ years in product marketing at consumer tech or tech-forward financial services company; credit card experience a plus
  • Proven ability to lead ambiguous product initiatives with high ownership.
  • Strong skills in translating complex technical/financial concepts into customer-centric messaging.
  • Experience developing GTM strategies and supporting product launches.
  • Demonstrated cross-functional collaboration with product, engineering, design, compliance, and marketing teams.
  • Data-informed approach to measure impact, learn, and iterate on strategies.

Culture & Benefits

  • Virtual-first teamwork across 14 countries and 12 time zones with WFH office reimbursement.
  • Competitive pay with generous equity.
  • Flexible health plans with substantial subsidies meeting global standards.
  • Direct exposure to leadership and quick idea sharing.
  • Paid global onsites twice yearly for team reconnection.
  • Growth opportunities based on contributions, not rigid timelines.

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