Senior Product Marketing Manager

TL;DR

Senior Product Marketing Manager (Fintech SaaS): Shaping product marketing strategy for AI-powered finance automation platform with an accent on messaging, positioning, GTM plans, and analyst relations. Focus on crafting compelling narratives, executing product launches, sales enablement, and leveraging customer insights to drive market differentiation and sales acceleration.

Location: Toronto, Ontario, Canada (Hybrid: office required Monday, Tuesday, and Thursday)

Salary: $111,200 - $139,000 CAD base annually + 10% target bonus

Company

AI-powered platform for finance automation, enabling global payouts, AP, procurement, and tax compliance for mid-market businesses across 200+ countries.

What you will do

• Develop messaging and positioning frameworks based on buyer personas, competitive landscape, and unique value propositions.
• Execute GTM strategies including product launches, content creation, customer profiling, and sales enablement using data insights.
• Analyze product usage trends to inform development, pricing, and sales collateral.
• Create sales enablement resources like decks, demos, case studies, and training for GTM teams.
• Own analyst relations strategy: build relationships with Gartner/Forrester, lead briefings, and translate insights into product/marketing recommendations.

Requirements

• 8+ years in product marketing for B2B SaaS in finance, fintech, or payments
• Bachelor's degree or equivalent
• Exceptional verbal/written communication for presentations at webinars/conferences
• Deep customer empathy, strong attention to detail, critical thinking
• Track record in GTM strategies, cross-functional collaboration for launches
• Self-motivated for fast-paced environment

Nice to have

• Experience with content, field marketing, demand generation, partner marketing

Culture & Benefits

• Hybrid model with office days Mon/Tue/Thu
• Competitive salary/equity, matching RRSP, extended benefits, EAP, insurance
• Maternity/paternity/fertility benefits, 15 PTO days
• Subsidized lunch, snacks/drinks, phone/internet allowance, social events
• ERG groups for diversity/inclusion, career coaching, flexible workplace