Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (ISV/SaaS Embedded Payments): Lead go-to-market strategy for embedded payments solutions targeting ISVs, SaaS platforms, and developer-led organizations with an accent on positioning, messaging, launches, and sales enablement. Focus on defining value propositions for technical and commercial buyers, driving product adoption, and influencing roadmap with market insights.

Location: Remote (US). Applicants must be authorized to work in the United States.

Salary: $90,000 - $120,000 USD

Company

hirify.global develops trusted payment software for mobile, online, and in-store payments relied on worldwide.

What you will do

• Own ISV/SaaS go-to-market strategy including positioning, messaging, and value propositions for technical and commercial buyers.
• Lead end-to-end product launches, collaborating with product, sales, and marketing teams on execution and enablement.
• Conduct market research on embedded finance, developer tooling, and competitors to refine differentiation.
• Build sales enablement tools like pitch decks, battlecards, and ROI narratives.
• Influence product roadmap, pricing, and business strategy using customer and competitive insights.
• Drive thought leadership through content, webinars, and industry initiatives.

Requirements

• 5–8+ years of B2B product marketing experience in SaaS, fintech, payments, or developer platforms.
• Direct experience marketing to ISVs, SaaS, or developer ecosystems.
• Strong understanding of embedded platforms, APIs, SDKs, and product-led growth.
• Proven success leading cross-functional product launches.
• Ability to translate technical concepts into business value and support product-led/sales-assisted journeys.
• Strong storytelling, messaging, speaking, and content skills; Bachelor’s in Marketing or related, MBA a plus.

Nice to have

• Experience in payments technology, embedded finance, or PayFac ecosystems.
• Managing complex projects with multiple stakeholders.
• Developer marketing principles and PLG motions.
• Driving pricing and packaging strategy in SaaS.

Culture & Benefits

• Flex PTO policy and 13 paid holidays.
• Health, dental, vision insurance; life, disability coverage.
• 401k matching up to 4% after two months.
• Flexible spending account, paid parental leave.
• Bonusly rewards, employee referral program.
• Diversity initiatives including affinity groups and inclusion surveys.