Senior Product Marketing Manager (Fintech)

TL;DR

Senior Product Marketing Manager (Fintech): Shaping product marketing strategy for AI-powered finance automation platform with an accent on messaging, positioning, GTM strategies, and analyst relations. Focus on developing customer narratives, executing product launches, sales enablement resources, and leveraging insights to accelerate sales pipeline and market influence.

Foster City, California, United States (Hybrid: office required Monday, Tuesday, and Thursday)

Base Salary Range: $146,000-$181,500 USD annually. Target bonus: 10% of base salary.

Company

AI-powered platform for finance automation, enabling global payouts, AP, procurement, and tax compliance for mid-market businesses.

What you will do

• Craft messaging and positioning frameworks based on buyer personas and competitive landscape.
• Develop and execute GTM plans for product launches, including content, customer profiling, and sales enablement.
• Analyze customer insights, product usage, and market trends to inform product roadmap, pricing, and collateral.
• Create sales resources like decks, demos, case studies, and provide training to GTM teams.
• Own analyst relations strategy, including briefings, inquiries, and activating insights across marketing and sales.
• Collaborate with product, marketing, sales, and leadership to achieve business objectives.

Requirements

• 8+ years in product marketing for B2B SaaS in finance, fintech, or payments
• Bachelor's degree or equivalent experience
• Exceptional verbal and written communication skills for presentations at events
• Deep customer empathy and ability to translate technical capabilities into buyer language
• Proven track record in GTM strategies, cross-functional collaboration, and launches
• Critical thinking, curiosity, and self-motivation in fast-paced environment

Nice to have

• Experience with content, field marketing, demand generation, or partner marketing

Culture & Benefits

• Hybrid model with office days Mon/Tue/Thu
• Competitive salary, equity, and 10% target bonus
• Matching 401(k), extended benefits, EAP, life insurance, maternity/paternity/fertility support
• 15 days PTO, subsidized lunch, snacks, phone/internet allowance
• Dog-friendly office, social events, ERGs for diversity and inclusion