Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (Fintech): Shaping end-to-end marketing strategy and execution from customer insights with an accent on GTM approaches, positioning, messaging, and scalable systems. Focus on driving acquisition, engagement, long-term value, cross-functional alignment, and innovation in buy-now-pay-later credit services.

Location: Remote US (work anywhere within the United States; proximal roles may require occasional office visits)

USA base pay range (CA, WA, NY, NJ, CT): $180,000 - $230,000 per year; all other U.S. states: $160,000 - $210,000 per year

Company

hirify.global is reinventing credit to make it more honest and friendly with buy-now-pay-later options without hidden fees or compounding interest.

What you will do

• Drive strategy through deep customer and data insights, translating analytics into actionable marketing for acquisition, engagement, and value.
• Connect end-to-end strategy from segmentation, positioning, to execution across all touchpoints.
• Own complex prioritization across merchants, stakeholders, and competing demands.
• Lead end-to-end GTM including positioning, messaging, measurement, and adaptability.
• Build scalable, repeatable systems and frameworks to improve marketing execution and efficiency.
• Act as thought leader, drive innovation, cross-functional alignment, and thoughtful leadership visibility.

Requirements

• 7–10+ years in product marketing or similar, ideally in fintech or payments
• Proven ability to translate customer data into end-to-end strategies driving measurable outcomes
• Track record influencing cross-functional teams and alignment in complex organizations
• Strong prioritization, analytical skills, communication, and storytelling
• Experience building scalable marketing systems/frameworks
• Comfort in ambiguity, proactive mindset, strong executive presence

Culture & Benefits

• Remote-first company with flexibility to work anywhere in the US
• 100% subsidized health care, dental, vision for you and dependents
• Flexible spending stipends for tech, food, lifestyle, family forming
• Competitive vacation, holidays, and time off
• ESPP to buy company shares at discount
• Equity rewards as part of total compensation