Senior Product Marketing Manager

TL;DR

Senior Product Marketing Manager (Fintech SaaS): Shaping product marketing strategy for AI-powered finance automation platform with an accent on messaging, positioning, GTM strategies, and analyst relations. Focus on developing customer insights, executing product launches, creating sales enablement resources, and driving analyst briefings to influence market perception and accelerate sales.

Plano, Texas, United States. Hybrid working model requiring office presence Monday, Tuesday, and Thursday.

Company

AI-powered platform for finance automation, enabling global payouts, AP, procurement, and tax compliance for mid-market businesses.

What you will do

• Craft messaging and positioning frameworks based on buyer personas and competitive landscape.
• Develop and execute GTM plans for product launches, including content, customer profiling, and sales enablement.
• Analyze customer insights, product usage, and market data to inform product roadmap, pricing, and marketing.
• Create sales resources like decks, demos, case studies, and provide training to sales and partners.
• Own analyst relations strategy, including briefings, inquiries, and leveraging insights for product and GTM.

Requirements

• 8+ years in product marketing for B2B SaaS in finance, fintech, or payments
• Bachelor's degree or equivalent.
• Exceptional verbal and written communication skills for presentations at events.
• Deep customer empathy, strong attention to detail, and ability to translate technical concepts.
• Proven track record in GTM strategies, cross-functional collaboration, and fast-paced environments.

Nice to have

• Experience with content, field marketing, demand generation, or partner marketing.

Culture & Benefits

• Collaborative culture focused on impact, diversity, and ego-free teamwork.
• Competitive salary, equity, matching 401(k), extended benefits, life insurance.
• Maternity/paternity/fertility benefits, 15 days PTO, subsidized lunch, snacks.
• Phone/internet allowance, regular social events, ERG groups for inclusivity.