Senior Product Marketing Manager

TL;DR

Senior Product Marketing Manager (Fintech SaaS): Shaping product marketing strategy for AI-powered finance automation platform with an accent on messaging, positioning, GTM plans, and analyst relations. Focus on crafting compelling narratives, driving product launches, sales enablement, and leveraging customer insights to accelerate sales pipeline and market presence.

Location: Vancouver, British Columbia, Canada (Hybrid: office required Monday, Tuesday, and Thursday)

Salary: $111,200 - $139,000 CAD base + 10% target bonus

Company

AI-powered finance automation platform for global payouts, AP, procurement, and tax compliance, serving 5,000+ companies across 200+ countries.

What you will do

• Develop messaging and positioning frameworks based on buyer personas and competitive landscape.
• Execute GTM strategies including product launches, content creation, customer profiling, and sales enablement.
• Analyze product usage and customer insights to inform roadmap, pricing, and sales materials.
• Create sales enablement resources like decks, demos, case studies, and training for sales and partners.
• Own analyst relations strategy, briefings, and inquiries with Gartner, Forrester, and others.
• Collaborate with product, marketing, sales, and leadership to align on objectives and initiatives.

Requirements

• 8+ years in product marketing for B2B SaaS in finance, fintech, or payments
• Bachelor's degree or equivalent
• Exceptional verbal/written communication for presentations at events
• Deep customer empathy and ability to translate technical features to buyer language
• Track record in GTM deliverables and cross-functional collaboration
• Critical thinking, curiosity, and self-motivation in fast-paced environment

Nice to have

• Experience in content, field marketing, demand gen, or partner marketing

Culture & Benefits

• Collaborative, ego-free culture with career coaching and diverse ERGs
• Hybrid model with subsidized lunch, snacks, dog-friendly office near transit
• Competitive salary/equity, matching RRSP, extended health benefits, life insurance
• Maternity/paternity/fertility benefits, 15 PTO days, phone/internet allowance
• Regular social events and hirify.global Academy for learning/growth