Direct Mail Lead (Fintech)

TL;DR

Direct Mail Lead (Fintech): Lead strategy, execution, and performance of direct mail program for credit card acquisition with an accent on audience targeting, offer strategy, creative testing, and unit economics. Focus on designing structured tests across segments, balancing credit approval rates with profitability, and scaling resilient growth through data-driven insights and cross-team collaboration.

Location: Remote - US

Salary: $161.5K – $200K • Offers Equity • Offers Bonus

Company

Tilt builds mobile-first financial products and machine learning-powered credit models using over 250 real-time signals to provide credit access beyond traditional scores, serving millions of customers worldwide.

What you will do

• Own direct mail strategy including targeting, prescreen criteria, offer design, testing roadmap, and scale plan.
• Drive profitable acquisition by partnering with credit team on approval rates, losses, and customer value.
• Build test-and-learn engine with structured experiments on audiences, offers, creative, formats, and cadence.
• Influence product success by aligning mail offers and messaging with card value propositions.
• Manage end-to-end execution from campaign planning and vendor coordination to performance tracking.
• Act as customer advocate ensuring compliant, trust-building creative and offers.
• Analyze full-funnel data connecting mail performance to activation, spend, retention, and credit outcomes.

Requirements

• Hands-on experience running direct mail for lending products, ideally credit cards.
• Deeply analytical with daily use of SQL and Python for funnel performance and unit economics.
• Understanding of prescreened acquisition strategies and marketing-credit policy intersection.
• Highly autonomous and organized in owning end-to-end channel execution.
• Clear communicator able to influence across marketing, credit, product, and operations.
• Results-focused with bias toward experimentation and measurable outcomes.

Culture & Benefits

• Virtual-first teamwork across 14 countries and 12 time zones with WFH office reimbursement.
• Competitive pay with generous equity reflecting potential.
• Flexible health plans with substantial subsidies meeting global standards.
• Direct exposure to leadership with quick idea sharing.
• Paid global onsites twice yearly for team reconnection.
• Growth opportunities based on contributions, not rigid timelines.