Director of Conversion Rate Optimization

TL;DR

Director of Conversion Rate Optimization: Own the full customer acquisition funnel from ad click to first completed service, building landing pages in Webflow and running A/B tests in VWO with an accent on experimentation program, Webflow architecture, and AI-accelerated workflows. Focus on moving visitor-to-lead and lead-to-customer rates, capitalizing on Webflow migration for scalable CMS, and embedding AI in hypothesis generation, analysis, and variation creation.

Location: Fully remote: Work from anywhere in the US

Salary: $160,000-$180,000 base

Company

hirify.global is the nation's leading on-demand marketplace for lawn care and outdoor services with over $100M in annual bookings, expanding to become the one-stop shop for all home services.

What you will do

• Own conversion performance across visitor-to-lead (landing pages) and lead-to-customer (booking funnel) to compound into visit-to-customer rate.
• Build and manage Webflow landing page architecture including paid, organic city/near-me pages, and scalable CMS structure.
• Develop and execute multi-quarter experimentation roadmap with A/B tests from ad click to first service.
• Implement AI-accelerated testing workflow for hypothesis generation, result analysis, and variation copy/design.
• Design the experimentation function model including team structure, tooling, and processes to scale from solo to team.

Requirements

• Must be located in the US for fully remote work
• Production-grade Webflow skills to build and ship pages independently without engineering support.
• Expertise in VWO for building/running A/B tests, configuring goals, and debugging tracking.
• Strong statistical knowledge including p-tests, underpowered tests, peeking, and interaction effects.
• Daily AI usage for hypothesis generation, variation copy, and analysis acceleration.
• Experience shipping fast with focus on tests launched and learnings captured.

Culture & Benefits

• Fully remote within the US with unlimited PTO focused on outcomes.
• Equity to align with long-term revenue impact from conversion improvements.
• Comprehensive healthcare including medical, dental, and vision.
• Rigorous experimentation program with methodology standards and learning repository already in place.