Director of Paid Media

TL;DR

Director of Paid Media (B2B): Lead a team of Associate Directors managing sophisticated paid media programs for recognized B2B names with an accent on team management, account health, deliverable quality, and client relationships. Focus on translating executive strategy into actionable priorities, fostering accountability, and optimizing capacity utilization.

Location: Remote from Canada (must have current work authorization and permanently reside in Canada); Calgary, AB; Montreal, QC; Ottawa, ON; Toronto, ON; Vancouver, BC

Salary: $125,000–$150,000 CAD (annual base)

Company

Performance marketing agency specializing in B2B with proprietary DiscoverabilityOS methodology and Stratos platform.

What you will do

• Lead and develop a team of Associate Directors, setting direction, priorities, and growth paths.
• Monitor account health using proactive sentiment analysis and ensure early escalation.
• Own deliverable quality through QA cadences and feedback loops aligned with company methodology.
• Build client relationships via monthly meetings and senior interventions on key accounts.
• Manage capacity, utilization, and account assignments to support performance and margins.
• Own hiring pipeline from sourcing to finalist presentations.

Requirements

• 8+ years in paid media, with Director/Associate Director experience at B2B/SaaS agency
• Track record directing experienced practitioners in paid search and paid social (Google Ads, Meta, LinkedIn required)
• Mastery of B2B metrics: LTV:CAC modeling, pipeline attribution, SQL goal setting
• Financial literacy for P&L, utilization, and staffing impacts
• Operational experience building systems and processes
• Senior client presence and drive to stay ahead of AI/automation trends

Nice to have

• Programmatic experience

Culture & Benefits

• Remote-first with 100% virtual operation using Zoom and Slack
• Medical, dental, vision, disability, life insurance (100% employer-paid for employee, 50% for dependents in US/CAD/MX)
• Mental health: Spring Health, Headspace
• Physical wellness: Omada, Aaptiv, One Medical
• Time off, financial bonus, annual company-wide retreat
• Set living wage and potential bonus eligibility