Senior Product Marketing Manager (Edtech)

TL;DR

Senior Product Marketing Manager (Edtech): Lead go-to-market strategy for new product initiatives with an accent on market intelligence, pricing, positioning, and GTM frameworks. Focus on influencing early R&D, defining launch readiness, and bridging Product and Marketing through data-driven execution.

Location: Remote within US states: AZ, CA, CO, CT, FL, GA, IL, MA, NJ, NM, NY, OH, OR, PA, TX, VA, WA. Occasional travel to Seattle office 1-4 times per year (up to 20% travel).

$125k - $157k / year

Company

Social enterprise developing educational programs like Second Step® to advance children's well-being through essential human skills.

What you will do

• Develop market sizing, segmentation, competitive analysis, and Ideal Customer Profiles to inform product strategy.
• Build GTM frameworks, roadmaps, launch plans, and measurement systems for scalability and revenue growth.
• Shape pricing, packaging, distribution strategies, and buyer journey optimization in collaboration with Product, Sales, Finance.
• Lead 0-1 product launches, cross-functional execution, and post-launch transitions with KPI evaluation.
• Provide market insights to influence product roadmap and mentor teams on GTM methodology.
• Align sales processes, content strategy, and channel programs with market needs.

Requirements

• 7+ years in product marketing, 3+ years in edtech, SaaS, or digital learning
• Bachelor’s Degree
• Proven 0-1 product launches and GTM frameworks operationalization
• Strong analytical skills in market sizing, KPIs, financial modeling
• Experience influencing product strategy, pricing, segmentation
• Advanced communication, cross-functional leadership, strategic thinking

Culture & Benefits

• 100% premiums covered for medical, dental, vision; 50% for dependents
• Retirement plan with 3% company match
• $100/month flexible work subsidy for phone, internet, supplies
• 16 paid holidays, 3 weeks vacation first year, sick leave, parental leave, sabbatical
• Childcare contribution, FSA, wellness reimbursement, growth opportunities, disability/life insurance
• Equitable, inclusive workplace valuing diverse perspectives