Product Marketing Manager

TL;DR

Product Marketing Manager (SaaS): Lead go-to-market for Core Platform, APIs and Analytics with an accent on storytelling, positioning, and differentiation. Focus on building compelling narratives that connect platform innovation to customer outcomes, launching pipeline-driving campaigns, and enabling GTM teams to win in market.

Location: Hybrid in Holmdel, NJ; Ft. Lauderdale, FL (US); Verona, Italy

Salary: $100,000 - $130,000 USD

Company

Leading provider of autism and IDD care software for Applied Behavior Analysis (ABA), multidisciplinary therapy, and special education, trusted by over 200,000 users.

What you will do

• Own platform positioning, messaging, and differentiation, turning technical capabilities into customer-first value propositions.
• Build narratives for ICP and personas across web, sales, lifecycle, launches, and campaigns.
• Partner with Demand Gen to plan and execute pipeline-driving campaigns with messaging frameworks and success metrics.
• Create GTM assets like pitch decks, battlecards, and sales plays to accelerate deals.
• Translate product roadmap into launch messaging and equip Sales, CS, and partners with communication tools.
• Drive cross-functional alignment, surface market insights, and analyze competitors for sharper differentiation.

Requirements

• 3-5 years of product marketing experience in SaaS/technology, with track record of launching products and driving GTM impact.
• Demonstrated creativity and strategic thinking for compelling stories and campaigns.
• Strong problem-solving to turn complex inputs into clear execution plans.
• Experience building messaging around ICP/personas, use cases, and differentiation.
• Proven partnership with Growth/Demand Gen for pipeline creation and campaigns.
• Strong communication and presentation skills; highly organized in fast-paced environments.

Nice to have

• Experience in healthcare, ABA/autism services, education, or care delivery.
• Understanding of cross-channel engagement (email, lifecycle, in-app, integrated campaigns).

Culture & Benefits

• Hybrid work schedules with collaborative offices in US and Italy.
• Competitive compensation, comprehensive health benefits, 401(k) matching, generous PTO, paid parental leave.
• Career development support, wellness programs, community engagement via CR Cares.
• Culture centered around impact, inclusion, flexibility; recognized as best place to work multiple times.