Senior Manager, Marketing Operations (Direct Mail, Fintech)

TL;DR

Senior Manager, Marketing Operations (Direct Mail): Drive the direct mail marketing channel by bridging creative strategy and technical execution for credit offers in a regulated financial environment with an accent on precision, compliance, and scalability. Focus on evolving the Direct Mail engine into a flawless system, automating workflows, managing production lifecycles, and leading the operations team.

Remote, United States

Annual full-time starting base salary range: $134,000 - $158,000 + annual incentive and equity

Company

Fintech company offering credit cards with better terms to underserved U.S. consumers with less-than-perfect credit scores, headquartered in Richmond, Virginia.

What you will do

• Serve as the final quality gatekeeper for all marketing campaigns, ensuring precise mapping of offers, terms, and disclosures in a regulated environment.
• Own and execute the Direct Mail technology roadmap, partnering with Engineering and Data teams for scalable workflows.
• Identify automation opportunities for data processing and campaign building to reduce manual steps and speed up launches.
• Lead production lifecycle, including print vendors, USPS postal logistics, and inventory optimization.
• Manage and develop the marketing operations team, promoting attention to detail and growth.
• Maintain documentation and processes for audits with transparency.

Requirements

• 7+ years in Marketing Operations or Program Management with experience managing complex direct mail cycles
• Proven experience in a regulated industry emphasizing precision and compliance
• Technical proficiency in roadmaps, data logic, segmentation, and offer mapping
• Experience managing direct reports and influencing Data/Engineering teams
• Hands-on with print vendors, mail shops, and postal logistics
• Ability to travel as needed

Nice to have

• Direct marketing experience in credit card or financial services
• Experience transitioning teams from manual to automated workflows

Culture & Benefits

• Comprehensive benefits: paid time off, 401(k) match, wellness stipend, health/dental/vision insurance, disability coverage, paid parental leave, FSA
• Remote-friendly work environment
• Culture of Unity, respect, empathy, collaboration, and belonging
• Equal opportunity employer with accommodations for medical/religious needs