Creative Director, Social & Platforms (Retail & CPG)

TL;DR

Creative Director, Social & Platforms (Retail & CPG): Translate brand and campaign ideas into platform-native social formats with an accent on social-first thinking, cultural awareness, and business alignment. Focus on leading art, motion, and copy teams, bridging creative strategy with influencer ecosystems, and scaling output through processes and emerging trends.

Location: Berlin, DE | Düsseldorf, DE | Germany (remote, hybrid, or onsite)

Company

Global design studios with 2,000+ colleagues across 22 locations on four continents, part of Infosys, specializing in experience design, digital marketing, and AI-driven solutions for FMCG, retail, automotive clients like Porsche, Bosch, Mercedes-Benz.

What you will do

• Lead and develop team across art, motion, and copy with social-first focus
• Translate brand ideas into relevant platform-native formats
• Bridge brand creative with social, influencer, and creator ecosystems
• Maintain creative quality tied to brand strategy and business goals
• Shape idea distribution across platforms, creators, and formats
• Build scalable structures, processes, and quality standards
• Identify emerging platform dynamics and turn into creative approaches

Requirements

• 8+ years in social media content conception/implementation for brands on all platforms, preferably agency or senior creative role
• Experience as Creative Director (digital/social focus) or social media team lead; portfolio with social-first highlights
• Up-to-date digital culture and social media trends knowledge
• Strong ideation, presentation, and strategic thinking skills
• Proficiency in graphic tools and moving image content production/supervision
• Fluency in German (spoken/written); native-level English for content evaluation
• Team player, flexible, committed, open to travel

Nice to have

• Experience creating content using AI in daily practice
• Knowledge of social media metrics and management
• Passion for social media innovation

Culture & Benefits

• Flexible working hours with 100% overtime compensation
• Work from home, office, or any mix (within Germany)
• 30 days vacation per year
• Urban Sports Club membership
• Corporate Benefits program
• Welcoming teams and strong brand clients