Head/Director of Brand & Advocacy

TL;DR

Head/Director of Brand & Advocacy (SaaS): Lead consolidated Brand, Content, Design, and Customer Marketing functions as a player-coach, architecting a Distribution Engine that transforms customer success stories and product use cases into scalable content fueling the global pipeline. Focus on pioneering a world-class Customer Advocacy program, accelerating AI content strategy with LLMs and GEO, and ensuring a premium brand identity across video, podcasts, and interactive formats.

Location: Full-time role based in Berlin, Germany. Freedom to work from abroad for up to 90 days worldwide.

Company

hirify.global is the most powerful incentives engine that unifies loyalty, promotions, and gamification into one holistic platform, used by over 250 brands including Adidas, Sephora, and Carlsberg.

What you will do

• Own the strategic roadmap for distribution-led content, building GEO/SEO-optimized assets, gated guides, and multi-channel distribution driving growth and new acquisitions.
• Future-proof content by accelerating AI strategy with LLMs, AI-powered search, and scalable distribution to establish hirify.global's authority.
• Build and scale a Customer Advocacy program, identifying Champions for case studies, speaking, and community growth.
• Lead Design and Copy teams to maintain a distinctive, premium brand voice and identity across all touchpoints.
• Explore video, podcasts, and interactive formats to engage audiences where they are most active.
• Bridge Product Marketing and Demand Gen, integrating top product and customer stories into growth channels.

Requirements

• 7–10+ years B2B Marketing experience with proven track record managing multidisciplinary creative and technical teams.
• Experience building content engines focused on pipeline outcomes, not just output.
• Deep knowledge of SEO/GEO, content attribution, and modern tech stack (AI, CMS, CRM) for brand distribution.
• Direct experience scaling customer reference or advocacy programs in Enterprise SaaS.
• Familiarity with community-building strategies (digital communities, advocacy, lifecycle communication).
• Strong creative instincts in design, storytelling, and multi-format content.

Nice to have

• Experience in Commerce Tech, Fintech, or complex Enterprise SaaS.

Culture & Benefits

• €1,000 annual learning budget, LinkedIn Learning, free German courses.
• 30 days annual leave + birthday and moving days off.
• Home office setup budget and monthly allowance; up to 90 days work abroad per year.
• Mental health support (nilo.health), discounted Urban Sports Club.
• 20% company pension subsidy, subsidised public transport, dog-friendly Berlin office.
• Flexible hours, family-friendly environment, results-oriented culture.