Brand & Campaign Lead (Edtech)

TL;DR

Brand & Campaign Lead (Edtech): Own and evolve brand strategy, messaging architecture, and visual identity for a premium platform for teacher-tested materials with an accent on creating deep emotional connections with teachers across markets. Focus on leading end-to-end integrated campaigns, reshaping the Brand & Campaigns team, and optimizing strategies through data insights and ROI analysis.

Location: Must live in Germany and own a valid work permit for Germany. Full remote (working from home) with flexibility; work from abroad up to 90 days per year.

Salary: 52.400–70.800 EUR gross annual fixed + VSOP (total compensation up to 87.100 EUR).

Company

Platform where teachers find and share high-quality, ready-to-use teaching materials; used by 3+ million teachers internationally.

What you will do

• Own and evolve brand strategy, positioning, messaging, and visual identity; act as final brand authority guiding other teams.
• Lead end-to-end planning and execution of major integrated campaigns across channels and markets.
• Reshape Brand & Campaigns team: clarify roles, establish processes, and scale for increased campaign volume.
• Set strategic direction for content creation and social media, ensuring high standards and mission alignment.
• Analyze brand health, campaign ROI, and teacher insights to optimize strategies; report to CMO.

Requirements

• Live in Germany with valid German work permit (direct contract under German work law).
• Experienced leader in brand or campaign management; track record building/restructuring teams of 5+ (including freelancers/agencies) in fast-paced, multi-market environments.
• Owned brand end-to-end: defined positioning, evolved identity, created emotional customer connections across channels/markets.
• Proven delivery of integrated multi-channel campaigns with budget responsibility and measurable impact.
• Process builder: create frameworks, templates, rituals; integrate AI tools for efficiency.
• Data-driven: assess brand metrics, campaign performance, A/B testing.
• Nuanced communicator in English and German; influence cross-functional peers.
• Customer advocate excited about teacher community (edtech familiarity ideal).

Culture & Benefits

• Full home office flexibility: set your own schedule, 500 EUR home office budget, necessary software/hardware.
• 1,000 EUR annual development budget; regular performance feedback.
• Health support: online yoga, time for therapy/coaching during work hours.
• Team building: virtual/on-site events, annual company-wide retreat.
• Action-oriented culture: prioritize action over perfection, learn from mistakes.