Mobile Games Ads Creative Director

TL;DR

Mobile Games Ads Creative Director (Gamedev): Lead creative vision and execution of high-impact video advertising campaigns for mobile games with an accent on performance-driven formats, storytelling, and data optimization. Focus on managing production pipelines, experimenting with ad concepts, and collaborating on user acquisition metrics to drive installs and engagement.

Location: Germany (Remote)

Company

High-growth mobile game studio with global reach and innovative team culture.

What you will do

• Define and execute creative strategy for diverse video ad formats like gameplay edits, trailers, and experimental concepts.
• Lead a team of video editors to deliver high-volume, high-quality creative assets.
• Analyze performance metrics with user acquisition teams to refine and optimize campaigns.
• Monitor industry trends on platforms like TikTok and Meta, plus conduct competitive analysis.
• Ensure brand consistency while experimenting within short-form video constraints.

Requirements

• 5+ years in mobile gaming, performance marketing, or digital advertising agencies
• Proven track record of ad creatives driving installs and campaign performance
• Strong grasp of short-form video dynamics, especially initial hooks
• Proficiency in Adobe After Effects and Premiere Pro; Unity/Unreal a plus
• Balance of data insights, creative instincts, leadership, and project management skills

Culture & Benefits

• Competitive salary aligned with experience
• Flexible remote-friendly work environment
• Comprehensive health and wellness benefits
• Access to cutting-edge creative tools and resources
• Collaborative culture focused on experimentation and impact