Sales Director (EdTech)

Sales Director

Hi! We're TripleTen - an award-winning coding bootcamp helping people from all backgrounds start careers in tech. We are looking for a Sales Director to lead and strengthen our US sales department.

You will own the full Call → Purchase funnel, rebuild the team structure, introduce clear performance discipline, and improve conversion rates across the sales process. The role requires hands-on leadership, the ability to make tough management decisions, and the discipline to build a sales organization that delivers stable, predictable results.

💼 We offer:

• Salary of $7,000-9,000 per month + equity/stock options.
• Performance bonuses tied to sales goals and key business metrics.
• Contract with a European company. If you've been considering a nomad visa, this makes applying much easier.
• 20 days of paid vacation per year and paid sick leave.
• Supported learning & development: access to coaching and mentorship from top market experts.
• Option to work from our European office in Belgrade, or fully remote.

To apply for the job, go to the Telegram bot and complete the test assignment. Telegram bot - https://tinyurl.com/sales-director-hirify

⚙️ What you will do:

• Rebuild and lead the sales team: redesign team structure and span of control, upgrade or replace underperforming managers, and introduce transparent daily and weekly reporting tied to core metrics (CSC, Avg. Cash-in, CAC).
• Own the full sales funnel (Call → Purchase): identify performance gaps in discovery, objection handling, and closing, and drive sustainable conversion rate growth.
• Integrate an AI Sales Copilot to improve call quality, support lead nurturing, and reduce operational workload.
• Redesign the compensation system: shift incentives toward variable pay and link compensation directly to contribution margin and sales results.
• Build a scalable hiring and onboarding process: shorten ramp-up time and expand the use of cost-efficient international contractors while maintaining conversion performance.
• Own the sales tech stack: HubSpot, Glyphic, Five9, Retell, Claude, Tableau - and ensure the team uses these tools effectively in daily work.

💪 This role is likely a good fit if you have:

• 5+ years of experience leading sales teams of 30+ people in EdTech, SaaS, or other high-volume sales environments.
• A proven track record of rebuilding sales teams after restructuring, pricing changes, or leadership transitions.
• Strong command of key sales metrics: CAC/CSC, Call → Purchase conversion, capacity models, and SLAs.
• Hands-on experience integrating AI into sales operations (workflows, copilots, or automation) that improved measurable business outcomes.
• Experience designing and implementing compensation systems tied to margin and conversion targets.
• Experience hiring and managing distributed international teams.
• Ability to make tough management decisions (PIPs, manager replacements, structural changes) while maintaining overall team morale.
• English C1+ / full professional proficiency - you will work with a US-based team and sell to US clients.

👑 Will be your advantage:

• Ex-CIS background: you understand both Eastern European talent markets and US sales culture.
• Experience working with HubSpot, Glyphic, Five9, or Retell (our current stack).
• Experience designing compensation models tied to contribution margin or conversion targets.
• Experience building or scaling hybrid AI + human sales funnels.
• Experience managing a major pricing or product change mid-cycle and restoring conversion performance.

🤞 How we hire:

• Complete a Starter Task (30-60 minutes)
• Pass skills interview (60-90 minutes)
• Pass values interview (30-45 minutes)
• Complete a paid trial project (10-15 hours, fully compensated)

You can get the test assignment and receive a bonus in the Telegram bot: https://tinyurl.com/sales-director-hirify