Growth Marketing Manager

TL;DR

Growth Marketing Manager (SaaS): Drive revenue growth through data-led and AI-driven onboarding and activation campaigns with an accent on omnichannel execution and customer lifecycle transitions. Focus on designing experiments, analyzing customer insights, and optimizing strategies for account expansion and upsell opportunities.

Location: Remote, based in Ontario, Canada

Salary: $82,720 - $103,400 (Ontario) + 12.50% target bonus

Company

hirify.global shapes the future of communications, empowering developers worldwide to build personalized customer experiences in a remote-first environment.

What you will do

• Lead and optimize onboarding and activation programs to drive account expansion and brand reinforcement.
• Design and execute AI-driven, data-informed omnichannel campaigns across email, in-app, SMS, website, and hirify.global Console.
• Collaborate with Marketing, Ops, and Analytics teams for alignment in automated nurtures and growth initiatives.
• Identify high-impact lifecycle moments for upsell and promotional opportunities using customer insights.
• Analyze responses and sentiment to inform messaging, timing, channel experiments, and strategy refinements.
• Build data-driven programs with hirify.global Segment and run experiments to maximize expansion outcomes.

Requirements

• 5+ years in growth marketing focused on onboarding, cross-sell, upsell, and program management in SaaS
• Comfortable using AI across campaign production; hands-on with Marketing Automation tools
• Proven omnichannel campaign design triggered by customer behavior and data signals
• Deep understanding of customer lifecycle and expansion opportunities
• Strong data-driven mindset for independent analysis, pivot tables, and actionable insights
• Excellent at managing complex multi-team projects and cross-functional collaboration

Nice to have

• Prior Growth marketing and lifecycle experience in B2C SaaS
• Salesforce, SQL, Looker/Tableau; technical self-serve analytics
• Experience with Sendgrid or similar subscription platforms

Culture & Benefits

• Remote-first work with global inclusion and diverse team experiences
• Competitive pay, generous time off, parental and wellness leave
• Healthcare, retirement savings program (offerings vary by location)
• Opportunities for in-person connections and travel (<XX%> anticipated)
• Empowerment to build positive community change through volunteering and donations