Marketing Operations Manager (B2B SaaS)

TL;DR

Marketing Operations Manager (B2B SaaS): Administering and optimizing marketing technology stack with HubSpot and Salesforce with an accent on workflows, lead scoring, and data integration. Focus on driving AI-powered automation, ensuring data integrity through UTM standardization, and delivering strategic performance insights for campaign optimization and pipeline growth.

Location: Fully remote

Salary: $120,000 - $150,000

Company

hirify.global provides a comprehensive CMMS platform to optimize asset performance, preventive maintenance, inventory management, and operational excellence for businesses.

What you will do

• Administer and optimize HubSpot Marketing Hub and Salesforce integration for workflows, forms, lead scoring, and lifecycle stages.
• Drive marketing automation best practices using AI for campaign execution, lead nurturing, and scalability.
• Establish data integrity with standardized UTM usage, source tracking, and attribution models.
• Research and integrate emerging marketing technologies and AI tools for personalization and predictive analytics.
• Provide operational support for multi-channel campaigns including email, paid media, and events.
• Optimize audience segmentation, lead routing, and sales handoffs using orchestration platforms like LeanData or Qualified.
• Develop reporting dashboards and conduct performance analysis to deliver actionable ROI recommendations.

Requirements

• 5+ years in Marketing Operations, RevOps, or related role in B2B SaaS or demand-focused environments.
• Admin-level expertise with HubSpot Marketing Hub for end-to-end campaign infrastructure.
• Solid understanding of UTMs, attribution models, and key marketing funnel metrics.
• Proven experience operationalizing and analyzing multi-channel campaigns.
• Collaborative mindset to partner cross-functionally and improve processes.
• Strong attention to detail, process-first approach, and commitment to documentation.

Nice to have

• Experience with SQL.
• Familiarity with orchestration platforms like LeanData or Qualified.

Culture & Benefits

• Fully remote position.
• Flexible PTO and 13 paid company holidays.
• Paid parental leave.
• Health, Dental, and Vision insurance; Employer-paid Basic Life and Short-Term Disability.
• Company match for HSA and 401(k); Flexible Spending Accounts.
• Monthly wellness stipend, learning and development reimbursement, pet insurance.