Lifecycle Marketing Manager

TL;DR

Lifecycle Marketing Manager (Medtech): Planning, execution, and optimization of lifecycle marketing initiatives including email and SMS campaigns with an accent on automation, cross-functional collaboration, and data-driven performance improvements. Focus on streamlining marketing workflows with ClickUp, running A/B tests, and ensuring alignment with company objectives.

Location: Canada (Remote); Argentina (Remote); Colombia (Remote); Mexico (Remote). Availability to work core business hours aligned with Central and Eastern Time (CST/EST).

Company

Leading telemedicine company providing HRT for women in menopause with fully in-house built technology including EHR, patient portal, and compounding pharmacies.

What you will do

• Develop and execute marketing strategies aligned with company goals, collaborating with VP of Marketing.
• Own email and SMS lifecycle campaigns, automated flows, and A/B testing for engagement and retention.
• Manage ClickUp workflows, assign tasks, monitor progress, and ensure proper review processes.
• Oversee digital campaigns across channels and content creation adhering to brand guidelines.
• Analyze campaign performance and user behavior to optimize results.
• Act as liaison between cross-functional teams and leadership for smooth project delivery.

Requirements

• 5+ years of marketing experience, with 4 years in lifecycle management, CRM, or retention marketing.
• Strong experience managing email and SMS lifecycle campaigns and building automated flows.
• Proven analytical skills using data to improve campaigns.
• Experience in cross-functional project management and stakeholder coordination.
• Strong organizational skills to handle multiple initiatives.
• Availability for core business hours in CST/EST.

Nice to have

• Hands-on experience with Iterable and Circle.
• Experience with remote or international teams.

Culture & Benefits

• Remote-first, work from anywhere you choose within allowed locations.
• Unlimited paid time off and paid non-working holidays per country of residence.
• Pro-rated 13th-month bonus in select regions and referral bonuses.
• Financial support for online courses.
• Fun, casual environment with employee engagement activities and virtual gatherings.
• Diverse, global team.