Lifecycle Marketing Manager (Fintech)

TL;DR

Lifecycle Marketing Manager (Fintech): Develop and execute lifecycle marketing campaigns across email, SMS, push notifications, and in-app messaging to attract, nurture, and convert customers to cardholders with an accent on personalized experiences and customer segmentation. Focus on A/B testing, performance analysis, data-driven optimization, and cross-functional collaboration to drive engagement, satisfaction, conversion, and loyalty.

Location: Remote or in-office in Dallas, Texas (nationwide US team)

Company

Series B fintech startup using AI to unlock vehicle equity as high-limit credit cards for non-prime borrowers, saving customers over $100 million in fees.

What you will do

• Design and implement lifecycle marketing campaigns across email, SMS, push notifications, and in-app messaging.
• Develop customer segmentation strategies for targeted communications.
• Collaborate with Product, Design, Operations, and Analytics teams to align strategies with business goals.
• Monitor campaign performance and use data insights to optimize results and grow the customer base.
• Conduct A/B testing to improve effectiveness and customer experience.
• Maintain understanding of customer behavior to inform marketing strategies.

Requirements

• Experience in lifecycle marketing, campaign management, and multi-channel execution.
• Strong skills in customer segmentation, A/B testing, and performance analytics.
• Ability to work autonomously in a fast-paced startup environment.
• Cross-functional collaboration experience.

Culture & Benefits

• Competitive compensation and equity.
• Insurance and 401K.
• Unlimited PTO.
• Customer-focused culture with values like trust, diversity, growth, ownership, innovation, and collaboration.
• High autonomy and impact in a Series B startup backed by top VCs.