Lifecycle Marketing Specialist

TL;DR

Lifecycle Marketing Specialist: Contribute to the design, testing, implementation, and measurement of multi-channel campaigns driving engagement, conversion, and retention across the customer journey with an accent on lifecycle programs growth and optimization. Focus on executing campaigns across email, mobile, and in-product channels, analyzing performance, and building nurture sequences.

Location: Remote

Company

hirify.global is the world’s work marketplace serving startups to over 30% of the Fortune 100 with a trust-driven platform enabling companies and talent to work together.

What you will do

• Support execution of lifecycle marketing campaigns across email, mobile, in-product messaging, ensuring timely delivery and alignment with engagement goals.
• Assist in testing and optimization by analyzing performance and translating insights into improvements.
• Build and optimize nurture sequences for demand generation, activation, and retention.
• Implement and manage campaigns in Braze, ensuring audience accuracy, personalization, and quality assurance.
• Maintain lifecycle documentation, campaign briefs, and process guidelines; contribute to audits.
• Monitor performance dashboards, identify trends, and recommend optimizations.

Requirements

• Proven experience executing lifecycle or CRM marketing campaigns with hands-on use of Braze or similar platform.
• Strong analytical mindset with experience running experiments and applying insights.
• Experience building and optimizing nurture sequences for demand generation, activation, or retention.
• Proficiency using AI tools for campaign development with validation of outputs.
• Clear written and cross-functional communication skills.
• Ability to manage work independently while collaborating with partners.

Culture & Benefits

• Commitment to diverse and inclusive workforce.
• Global contingent workforce team located all over the world.
• Use of AI-enabled tools like BrightHire for interviews, with option to opt out.