Senior Event Manager (Field Marketing)

TL;DR

Senior Event Manager (Field Marketing): Designing and executing a comprehensive B2B event strategy to drive pipeline and brand awareness for an iPaaS platform with an accent on large-scale conferences and regional satellite events. Focus on building the Data Hero Summit, optimizing event ROI through sales activation, and integrating offline experiences with digital demand generation.

Location: Hybrid (Tutzing or Amsterdam); Must be based in or able to work from Germany or the Netherlands

Company

A pioneering no-code software company providing a Data Platform and Network for secure and seamless data exchange across supply chain, logistics, and retail industries.

What you will do

• Own the entire event engine from strategy to execution, including the flagship Data Hero Summit 2027 for 1,000+ attendees.
• Develop and manage a year-round program of owned events, external conferences, and digital activations across DACH, Benelux, Nordics, UK, and France.
• Implement a sales activation layer to convert event attendees into measurable pipeline and revenue.
• Establish an event ROI framework to track leads, meetings, and cost per opportunity across all formats.
• Manage end-to-end delivery, including budgeting (€500K+), vendor relations, and creative direction.
• Build partnerships with industry associations and tech alliances to expand the company's event footprint.

Requirements

• 7+ years of B2B event management experience, with 3+ years in a senior or lead role.
• Proven track record of managing large-scale events (500+ attendees) that drive revenue.
• Experience in B2B SaaS, supply chain, logistics, or manufacturing technology.
• Fluency in both English and German.
• Willingness to travel up to 50% across Europe.
• Proficiency with CRM and marketing automation tools (HubSpot preferred).

Nice to have

• Experience scaling a flagship event from small scale to 1,000+ attendees.
• Deep understanding of demand generation and post-event conversion sequences.
• Ability to create compelling storytelling for keynotes and panels.

Culture & Benefits

• Modern office in Tutzing with views of Lake Starnberg and subsidized lunches.
• Flexible working options and up to 20 days of remote work from any EU country.
• Generous leave policy with 30 vacation days plus additional paid days off on Christmas Eve and New Year's Eve.
• Personal learning and development budget.
• Company pension plan and bike leasing through JobRad.
• Weekly team social events every Thursday with refreshments covered by the company.