Competitive Intelligence & Market Research Manager (IoT)

TL;DR

Competitive Intelligence & Market Research Manager (IoT): Conducting detailed research and analysis on competitor offerings and market dynamics within the connected vehicle and telematics industries with an accent on synthesizing complex technical data into actionable intelligence. Focus on developing competitive intelligence programs, performing technical feature comparisons, and shaping product roadmaps through data-driven recommendations.

Location: Hybrid (Oakville or Toronto, Canada)

Salary: $101,600 - $132,000 CAD

Company

hirify.global is a global leader in IoT and connected transportation, providing web-based analytics to help businesses manage their fleets through data analytics and machine learning.

What you will do

• Develop and execute a comprehensive competitive intelligence program to monitor competitor strategies, pricing, and market positioning.
• Conduct detailed feature-by-feature comparisons and technical assessments of competitor offerings against hirify.global's solutions.
• Analyze quantitative and qualitative data from market reports, customer feedback, and win/loss analysis to uncover key insights.
• Translate complex findings into actionable recommendations for senior leadership, product management, and engineering.
• Collaborate with product marketing, sales, and strategy teams to shape product roadmaps and business strategy.
• Proactively monitor the competitive landscape to identify emerging threats and potential opportunities.

Requirements

• Proven experience in competitive intelligence or market research within the technology sector.
• Strong analytical skills with the ability to synthesize technical and business information from diverse sources.
• Proficiency in qualitative and quantitative research methodologies and data analysis tools.
• Excellent communication and storytelling skills to influence stakeholders, including technical audiences.
• Strategic business acumen and the ability to connect market insights to business objectives.
• Must be based in or be able to work from Oakville or Toronto, Canada.

Nice to have

• Experience in connected vehicles, fleet management, or telematics industries.
• Experience with competitive intelligence platforms and market research databases.

Culture & Benefits

• Flexible hybrid working model and home office reimbursement program.
• Comprehensive medical and dental benefits and retirement savings program.
• Baby bonus and parental leave top-up program.
• Electric vehicle purchase incentive program.
• Online learning and networking opportunities.