Senior Manager, Paid Media, Digital Banking

TL;DR

Senior Manager, Paid Media, Digital Banking (Paid Media): Develop, launch, and manage paid search, paid social, and display campaigns for digital banking products with an accent on customer acquisition, performance optimization, and channel-specific strategies. Focus on A/B testing, budget pacing, audience targeting, and executing test-and-learn roadmaps to drive results.

Location: Remote

Salary: $100,000 - $115,000 a year

Company

Nationwide full-service bank providing personal banking services and financing solutions to middle-market businesses in healthcare, technology, financial services, real estate, and other industries.

What you will do

• Develop, launch, and manage paid search, paid social, and display advertising strategies for digital banking products
• Optimize campaigns through copy changes, keyword expansion, bid adjustments, A/B testing, and budget allocation to meet performance goals
• Partner with Martech, Data, and Analytics teams to enhance tagging, tracking, and reporting
• Collaborate with cross-functional teams and vendors on audience targeting, creative feedback, and growth opportunities
• Provide regular performance reports, insights, and recommendations to Marketing and Digital Banking teams
• Oversee campaign documentation, QA, budget pacing, and stay updated on industry trends

Requirements

• Minimum 4 years of experience building and managing paid search, paid social, and display campaigns
• In-depth knowledge of Google Ads, Google Performance Max, Bing Ads, Meta, Reddit, and related platforms
• Strong analytical skills for data interpretation, insights, and data-driven optimizations
• Experience with Google Tag Manager, Google Analytics, tagging/UTM strategies, and vendor management
• Proven track record managing large-scale, high-budget campaigns; certifications in relevant platforms preferred
• Excellent communication, organizational, and problem-solving skills; adaptable in fast-paced environment

Nice to have

• Bachelor's Degree
• Experience in banking or financial services
• Ad copy writing/editing experience

Culture & Benefits

• Comprehensive health, dental, and vision plans; 401k with company match; 4 weeks PTO
• Remote or hybrid work schedules for most positions
• Incentives for solar panels, electric vehicles, biking/commuting; paid subscriptions to services like Capital Bikeshare
• Dynamic, collaborative culture focused on inclusion, flexibility, recognition, and mission-driven growth
• Award-winning workplace: Best Workplaces for Commuters, Washington Post Top Workplaces, American Banker Best Banks to Work For