Senior Digital Marketing Manager

TL;DR

Senior Digital Marketing Manager (Paid Digital): Lead strategic planning, execution, and optimization of high-impact digital advertising campaigns across programmatic, display advertising, paid search, and SEM with an accent on customer acquisition, retention, and engagement in healthcare. Focus on data analysis, budget management, team leadership, and process improvements to drive growth objectives and ROI.

Location: Hybrid in Ottawa ON, Toronto ON, Calgary AB, or Vancouver BC

Salary: $110,000 - $135,000 a year

Company

Industry-leading health technology company powering clinical insights, patient analytics, education, and access to high-quality supplements for over 125,000 practitioners and 10 million patients.

What you will do

• Develop and execute paid digital strategy across paid search, social, and programmatic channels for customer acquisition.
• Optimize and troubleshoot campaigns using DSPs, Meta, Google Ads, and Microsoft Ads across the marketing funnel.
• Analyze large datasets for performance insights and actionable recommendations to maximize ROI.
• Collaborate with internal teams and external agencies, mentor junior members, and manage partner relationships.
• Oversee budget management, spend delivery, invoicing, and process improvements for efficient campaign delivery.

Requirements

• Solid experience in paid digital campaign management with hands-on use of Google Ads, Microsoft Ads, Meta, DSPs.
• Experience managing $5 million+ annual paid budgets.
• Strong knowledge of digital advertising ecosystem focused on US and Canadian healthcare market, emphasizing SEM and programmatic display.
• Advanced proficiency in Google Sheets and Slides for analysis and presentations.
• Exceptional analytical skills for large datasets, detail-oriented numeracy, and strong cross-functional communication.
• Experience with commercial aspects like budgeting, invoicing, and margin management.

Nice to have

• Healthcare B2B and B2C experience.
• A/B testing frameworks for campaign refinement.
• Familiarity with Google Analytics and Looker Studio.
• Experience with multi-product platforms serving SMB and Enterprise customers.

Culture & Benefits

• Generous PTO, competitive pay, and RRSP match program.
• Flexible benefits package, workplace wellness, training budget, and company-wide learning initiatives.
• Discount on hirify.global products.
• Wherever You Work Well philosophy allowing in-office, remote, or hybrid setups.
• Focus on support, trust, curiosity, teamwork, and impact-driven culture.