Customer Engagement Strategy Senior Manager (iGaming)

TL;DR

Customer Engagement Strategy Senior Manager (iGaming): Leading the communications strategy across the business unit to deliver personalized messaging across lifecycle, promotional, and x-sell channels with an accent on CRM orchestration and cross-functional planning. Focus on driving the communications experimentation roadmap, optimizing contact governance, and measuring performance KPIs to increase user engagement and retention.

Location: Hybrid in New York City

Salary: $138,000 - $153,000 USD

Company

Premier mobile gaming company in the United States and Canada, operating leading brands across sports betting and iGaming.

What you will do

• Define and own the CRM communications strategy for hirify.global Casino across lifecycle, promotional, proposition, and x-sell channels.
• Lead cross-functional planning sessions with CRM Ops, Customer Marketing, Product Marketing, and Brand teams.
• Develop frameworks for communication personalization and integrate MarTech requirements into engineering roadmaps.
• Drive the communications experimentation roadmap, prioritizing tests for targeting, sequencing, channel mix, and content.
• Set and manage contact governance rules, including send caps, pacing, and eligibility.
• Define and measure performance KPIs and partner with Analytics to evolve actionable dashboards.

Requirements

• 5+ years of experience in lifecycle marketing, CRM, or customer strategy.
• Demonstrated success in driving lifecycle engagement, retention, and active sessions.
• Strong proficiency with CRM ecosystems such as Braze, Xtremepush, Movable Ink, and Segment.
• Experience leading performance-driven planning and experimentation roadmaps.
• Excellent written and verbal communication skills for collaborating across multiple teams.
• Must be based in or able to work in New York City (Hybrid).

Culture & Benefits

• Comprehensive health plans including medical, vision, and dental insurance.
• Financial security with a 401(k) matching program and performance-based annual bonuses.
• Generous time off, including paid personal days and 14 paid company holidays.
• Support for family planning, fertility, and mental health.
• Additional perks such as fitness benefits, commuter benefits, and pet insurance.