Web Strategy Specialist

TL;DR

Web Strategy Specialist: Managing the entire lifecycle of client web projects from requirements gathering to delivery with an accent on web architecture, content strategy using AI tools, and basic SEO implementation. Focus on client interaction, pitching ideas, coordinating with design teams, and ensuring milestones and quality standards are met.

Location: Toronto, Ontario

Compensation: 65k CAD

Company

Company helping small businesses grow through web solutions, guided by core values of creating magic, customer empathy, data-driven decisions, solution focus, and continuous improvement.

What you will do

• Meet with clients to gather requirements, understand goals, and pitch design ideas as primary point of contact.
• Plan websites with best practices in navigation, structure, and user experience.
• Draft content using AI tools and implement basic SEO strategy for visibility.
• Manage project timelines, feedback, and deliverables between clients and design team.
• Perform quality assurance to align final product with client vision and high standards.

Requirements

• Experience in client-facing roles, preferably web or digital projects.
• Strong understanding of web architecture and best practices.
• Basic knowledge of SEO principles and tools.
• Excellent communication and presentation skills.
• Ability to manage multiple projects and meet deadlines.
• Keen eye for design and appreciation for high-quality visuals.

Nice to have

• Familiarity with AI-driven content creation tools.
• Experience in project management or coordination.

Culture & Benefits

• Paid time off and paid provincial holidays for work-life balance.
• Paid parental leave with flexibility for growing families.
• Extensive benefits including healthy lifestyle reimbursement, private pension matching, and healthcare.
• Culture Crew and Emerging Leader programs for leadership development, inclusivity, and connection through trainings and events.