Lifecycle Marketing Manager, Referrals & Onboarding

TL;DR

Lifecycle Marketing Manager, Referrals & Onboarding: Lead consumer referral program and new user onboarding experience with an accent on data-first strategies, lifecycle campaigns, and cross-functional collaboration. Focus on building A/B testing roadmaps, analyzing acquisition trends, and defining KPIs to drive engagement and growth.

Location: Salary range provided for the United States

Salary: $65,000 to $87,200 (United States)

Company

Building the definitive platform for intentional living, connecting people with fitness, wellness, and real-world experiences worldwide, with brands like Mindbody and ClassPass.

What you will do

• Own and evolve referral and onboarding strategies from idea to global rollout
• Build and launch lifecycle campaigns using Braze and internal tools
• Dive into data to identify trends, analyze drivers, and uncover growth opportunities
• Design A/B testing strategies and lead referral experimentation roadmap
• Collaborate with Product and Creative to shape seamless onboarding journeys
• Define KPIs, maintain reporting, and deliver recommendations to stakeholders

Requirements

• 3+ years in growth marketing, performance marketing, analytics, or similar data-driven roles
• Strong experience using SQL and Excel to uncover and communicate insights
• Track record of running lifecycle campaigns with measurable business impact
• Deep familiarity with referral, onboarding, and engagement strategies
• Confident building testing plans, interpreting A/B results, and applying learnings at scale
• Skilled at juggling multiple campaigns with minimal oversight and cross-functional collaboration

Nice to have

• Experience with Braze, Asana, or JIRA
• Experience with paid media channels (Meta, Google, LinkedIn, Bing)

Culture & Benefits

• Competitive wages, performance bonus, and incentive compensation
• Transparent compensation based on skills, experience, and location
• Equal opportunity employer valuing diversity and inclusion