Lifecycle Marketing Manager, Referrals & Onboarding

TL;DR

Lifecycle Marketing Manager (Referrals & Onboarding): Lead consumer referral program and new user onboarding experience with an accent on data-driven strategies, lifecycle campaigns, and cross-functional collaboration. Focus on designing A/B tests, defining KPIs, analyzing trends, and optimizing engagement to drive acquisition and retention.

Location: United States

Salary: $65,000 to $87,200 (United States)

Company

Playlist with brands like hirify.global and Mindbody builds a platform connecting people to fitness, wellness, and real-world experiences worldwide.

What you will do

• Own and evolve referral and onboarding strategies from ideation to global rollout
• Build and launch lifecycle campaigns using Braze and internal tools to boost engagement
• Analyze data with SQL and Excel to identify trends, drivers, and growth opportunities
• Design A/B testing strategies, run experiments on messaging, incentives, and placements
• Collaborate with Product, Creative, and Finance to optimize onboarding journeys
• Define KPIs, maintain reporting, and provide recommendations to stakeholders
• Align cross-functional teams on priorities that impact business metrics

Requirements

• 3+ years in growth marketing, performance marketing, analytics, or data-driven roles
• Strong SQL and Excel skills for insights and communication
• Track record of lifecycle campaigns with measurable impact
• Deep knowledge of referral, onboarding, and engagement strategies
• Experience building testing plans, interpreting A/B results, and scaling learnings
• Ability to manage multiple campaigns with minimal oversight
• Clear communication and collaboration, especially with Product and Engineering

Nice to have

• Experience with Braze, Asana, or JIRA
• Experience with paid media channels (Meta, Google, LinkedIn, Bing)

Culture & Benefits

• Performance bonus, benefits, and incentive compensation plans
• Competitive, transparent, and equitable pay based on skills, experience, and location
• Equal opportunity employer valuing diversity and inclusion
• Encourages applications even if not a perfect match